Marketing analytics
In the data-driven era of marketing, success depends on more than intuition—it requires a deep understanding of performance metrics and industry standards. From cross-channel attribution to customer lifetime value calculation, explore how leading brands are leveraging analytics to make informed decisions and measure success. Learn how to translate raw data into actionable insights, establish meaningful benchmarks, and build a performance measurement framework that drives continuous optimization and growth.
Marketing analytics articles
Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.
Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.
Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.
Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.
Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.
Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.
Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.